3D Thinking

You don't have to wear silly sunglasses to be impressed with our 3D approach. By combining Data, Digital and Direct we can give you eye-opening marketing solutions. Here's how it works:

Data munching. We digest all relevant information to get to really know who you're talking to. It's key to the success of your business as it allows us to define your real target audience and create detailed personas and insight. After all, a doctor has a different media consumption to a plumber. Same goes for an over 50 and a teenager. So, the way you talk to them and what you say should be different.

Digital Dialogue. We want to talk with your audience, not at them. So we create a 1-to-1 dialogue. Getting their attention where it's relevant to them, which might be in their newspaper, the websites they visit, on their mobile or in a direct mail pack.

Direct Accountability. We don't give you the work, then run to the pub celebrating. Not us. We measure response, refine every messages and increase response. Only in this way can we deliver effective return on investment (ROI). Then, we run to the pub to celebrate – taking you with us of course.

Planning & Insight

Here at PCD, we get to know your business inside and out. Where you're at, where you're heading
and what's stopping you from getting there.

We get a true view of your customer's journey. Then use this to give you solutions tailored to your needs.
We don't do off-the-shelf here.

It's a consultancy service that maximise your campaign ROI on and offline by gaining insight.

• Brand identity and strategy
• A/B/ Multivariate Testing
• User Testing & Research
• Persona definition
• Social media strategies
• Customer journey planning

Want to know more? Then give us a call, as well as good listening, we're also good talkers. We'll tell you how our insight consultancy services have helped our clients, and how we can do the same for you.

Creative & Direct

Edison once said success is 10% inspiration and 90% perspiration. Well, we believe the same goes for creative ideas. Great pieces of communication aren't plucked out of the ether. They come from little nuggets of information hidden in a brochure, given in a factory tour or lying in customer data. Our job is to hunt out these gems and polish them for work that shines. It's something we always get a buzz out of, no matter what the job.

• Brand identity and strategy
• Integrated campaigns
• Digital and direct marketing
• Copywriting

"We are excited to be working with PCDAgency on our CRM creative. PCD combine truly insightful strategic planning with strong creative. We selected PCD for their commitment to our brands and commitment to delivering outstanding creative"

Travis Perkins

Digital Marketing

Data Strategy

Data...yawn, boring! Well, not to us. Data can do amazing things. It's one of the most creative and exciting parts of our business. Using it to solve clients' problems, deliver results and improve ROI. We love data and our clients love what we do with it:

• CRM
• Customer Journey Mapping
• Data Analysis & Segmentation
• Acquisition & Retention Strategy
• Creative & Message Hierarchies
• Data Partnerships
• Database Design & Build
• Data Enhancement & Cleaning

"We chose PCDAgency based on its innovative data planning expertise, coupled with its ability to deliver intricate campaigns across multiple channels. We are confident that PCD will deliver in line with our objectives."