SEO Consultancy Leeds

Search Marketing is important. Very important. In fact, the single biggest opportunity in online marketing for the next 3-4 years, until it can be properly monetised.

That’s why we believe SEO Consultancy is a "must-have" part of the marketing mix. As is reflected in the wider marketplace as brands are increasingly investing in this area. Don’t believe us? Then read on.

A recent survey of over 400 UK organisations (including 54 retailers) showed that 97% of them are engaging in some form of SEO activity this year (2009), a 2% increase on 2008. Of those, half are spending at least £10k p.a. on SEO and a fifth is spending at least £50k annually. Investment levels in SEO average at 15% of the online marketing budget. Anecdotal evidence suggests that a well-indexed, established retailer can expect 35% to 40% of its traffic to come from natural listings in search engines.

E-Consultancy UK Search Marketing Benchmark Report April 2009. Sample of over 400 respondents

With 23.3 billion searches every month in the UK, Search Marketing is essential. SEO is the medium that can drive your business forward and improve the way it interacts with customers. For most online marketers, search engines are the best referrers for delivering a regular stream of pre-qualified website traffic.

Through our digital marketing consultancy, we help our customers understand how to think like Google and Bing, so that findability is built into your SEO strategy from the start.

Search Engine Optimisation Consultancy Leeds: our approach

Here’s the good news:

More people use search engines, like Google, Yahoo and Bing to find your website than any other method. This is why Search Engine Optimisation (SEO Leeds) plays such an important part in any online marketing strategy

Here’s the bad news:

Everyone wants to be at the top of the leading search engines, but there are only ten spaces on the first page of each leading search engine for natural search rankings.

Don’t worry, there’s more good news: We can help.

As every website is different, there is no single formula that works for all websites. We therefore improve your search engine ranking through meticulous research within an overall SEO audit which analyses the competition. This research will then shape how successful a potential SEO campaign could be and the potential return on investment.

Why use SEO Leeds?

What's the point of being on the Internet if no one knows you're there? Your customers need to be able to find you when they are searching for you, or a product you sell.

You need brand visibility online and a seamless customer experience from the outset. Good site optimisation achieves breadth of visibility across a wide variety of relevant search terms - from brand specific and product to more generic keywords and phrases.

Get this right and traffic coming to your site through natural search engine listings offers the highest return on investment of all the available online acquisition methods.

Being top of the natural listings in search engine results pages improves;

• Site visitors
• Provides good data capture opportunities
• Builds brand & recall
• Increases purchasing intent
• Increases customer awareness and sales

To gain a genuine insight and understanding of your website, PCD Agency undertakes a thorough review of your website in order to assess its strengths and weaknesses against a number of key SEO criteria and ranking factors.

Summary of PCD Agency's SEO services;

• In-depth keyword research
• Analysis of your competitors
• Link audit and strategy
• Site visitor path analysis
• On-going management and consulting
• Development of search engine friendly websites