Direct marketing

Here at PCD, our agency roots are in direct marketing. How proud we are of it.

In fact, it's still an essential part of the work we do for clients such as Travis Perkins, Medical Protection Society, Engage Mutual, Aviva and Benenden Healthcare. And because we're media neutral, we're just as happy creating a small space brand response press ad in local press as we are a national campaign. In fact, we get as excited about a simple upsell email or direct mail pack as a multi-million-run direct marketing product launch. It's just the way we are.

It's also why you can trust our vast experience in producing specialist direct mail for both financial services and charities where the issue of VAT often arises, to ensure that your campaign qualifies for VAT-free status.

Just as importantly, our creative concepts are designed to ensure that you have more non-VAT-able content in your pack than VAT-able content. In basic terms, VAT-able content is defined as anything addressing the recipient by name and anything that's designed to be kept; such as terms & conditions and key features booklets. Non-VAT-able content is printed pieces that are not personalised and disposable, such as product brochures and lift flyers.

Be careful though, additional pieces need to be significant to the pack. Essentially, you have to prove that the pack needs the extra leaflet. Safe to say, there are many grey areas with VAT-free direct mail packs and it's our job at PCD Agency to provide you with consultancy and advice to meet the criteria and deliver a 20% savings.

Whatever your brief, we never lose sight of our direct marketing roots. We put our heart, soul and considerable expertise into driving response, optimising conversion and delivering tangible returns on investment (ROI).

As a result, we have an enviable track record in getting customers calling, clicking, visiting stores and coming back for more - as you'll see from our case studies. Summary of PCD Agency's direct marketing services;

• Data planning and segmentation
• Direct marketing strategy
• Creative design and tone of voice
• Image selection and refinement
• Mailing management
• VAT consultancy for finance and charities
• ROI management
• Production specification and management
• Digital print personalisation and consultancy
• Print management
• Acquisition and retention modelling
• Mailsort postal discount recommendations and planning