Brand and identity strategy

Brand Identity. It's who you are.

It's safe to say that everyone has a sense of identity. It defines what we like, what we dislike, how we dress, what we believe in, what we'll stand up for, even what we'll fight for.<

In essence, it lets us shout to the rest of the world: 'This is me, this is my brand'.

We believe that your company's sense of identity is just, if not more, important. After all, none of us are necessarily loyal to a product, but many of us are devoted to particular brands and their identities. Hey, we love our cool new trainers, as much as the next man.

At PCD Agency, we realise the importance of your brand, what it stands for, what it means to others and how it reflects back on the individual.

That's why, we like nothing more than working with clients at any, and every, stage of their brand development process. Whether that's handling complete branding strategies, brand research and planning or developing corporate identity design and verbal expression of a brand across all media channels, online and offline.

We firmly believe that the business of developing an effective and appropriate corporate identity and/ or brand strategy is built around an in-depth understanding and thinking. That's why we ask key questions to discover the very essence of your identity, normally through a brand workshop with the key stake-holders. Included in these brand workshop (but not limited to):

• What's the vision for your company, brand or product?
• Who are your target audience? What are their personas?
• How do they relate to your brand? What values do they consider to be non-negotiable?
• What's your brands personality? How do you want to be perceived?

By doing this, we work to create and develop a strong, robust brand identity for your company that becomes more than a logo, it becomes a brand. A brand to shout about. A brand to follow.

Summary of PCD Agency's brand identity services;

• Corporate brand identity design
• Visual and tone of voice of a brand across all media and channels, online and offline
• Proposition development
• Brand guidelines
• Internal brand engagement